Case Study: Howard Hughes Corporation transforms Landmark Mall into an urban town with RCLCO

Howard Hughes Corporation reimagines Landmark Mall with RCLCO, adding 400 residential units and securing approvals in 2015

The Howard Hughes Corporation faced the challenge of redeveloping the struggling Landmark Mall, a 675,000 square foot regional shopping center in northern Virginia. After acquiring the asset, they engaged real estate consulting firm RCLCO to conceptualize a viable reuse plan and real estate strategy for the property.

RCLCO's solution was to demonstrate the market opportunity for a new "urban town" lifestyle center. They crafted a tenanting strategy that leveraged the area's diverse demographics and conceptualized a redevelopment framework that preserved existing anchors while adding new open-air retail and housing. RCLCO also helped Howard Hughes Corporation find a development partner. As a result of this strategy, site plan approvals were reached in late 2015 and construction began in 2016.

Howard Hughes Corporation