Case Study: Armed Forces Entertainment drives holiday campaign engagement with RCCO’s targeted social ads

Armed Forces Entertainment boosts holiday site traffic with RCCO targeted social ads

Armed Forces Entertainment, which provides free holiday entertainment to deployed U.S. military members and their families worldwide, needed to coordinate a social ad campaign to reach its extremely specific and globally dispersed audience. Vendor RCCO was enlisted to execute this targeted paid social campaign.

RCCO implemented a "Home for the Holidays" campaign using targeted paid social ads on various platforms. They utilized interest-based segments, geolocation, and a website pixel for retargeting, alongside nostalgic claymation and animated creative. The campaign successfully drove a significant increase in traffic to the AFE site and generated high engagement. RCCO also gathered detailed demographic data from the campaign, allowing for optimization and effective budget utilization for future efforts.

Armed Forces Entertainment