Case Study: Neste achieves sustainability leadership recognition with rbb Communications

Neste boosts sustainability brand visibility with rbb Communications, generating 84M media impressions

Neste, once an unknown name in North America, faced the challenge of transforming into a recognized leader in renewable fuels and sustainability. To build credibility with stakeholders, customers, and policy-makers, it partnered with vendor rbb Communications to move beyond traditional product promotion and adopt a holistic storytelling approach.

The solution implemented by rbb Communications involved a multi-channel program that included public sector outreach via geo-fenced campaigns, strategic partnership spotlights, award submissions, and media relationship building. This strategy yielded significant results for Neste, including 84 million national media impressions, seven industry-leading awards, and a 30% growth in LinkedIn followers. Through this work, rbb Communications helped Neste successfully elevate its brand visibility and become recognized as a corporate sustainability leader.

Neste