Case Study: GE Vernova boosts event visibility with rbb Communications

GE Vernova drives 700K+ impressions with rbb Communications

The customer GE Vernova sought to increase its brand visibility and connect with technology professionals at a specific conference but faced challenges with limited tracking and a compressed timeline that made a full digital campaign unfeasible. The vendor rbb Communications implemented a hyper-targeted event geofencing strategy as a cost-effective B2B marketing solution.

rbb Communications executed a location-based marketing strategy using geofencing to capture the in-person audience and then retarget them for 30 days post-event. The solution involved sequential calls-to-action and A/B testing with six ad variations. The measurable impact for GE Vernova included over 700,000 impressions, 2,872 clicks, and a 0.40% CTR that outperformed average B2B display benchmarks.

GE Vernova