Case Study: Codina Partners drives New York relocation interest with rbb Communications

Codina Partners drives 20MM media impressions with rbb Communications

Codina Partners faced the challenge of attracting New Yorkers, who were seeking to relocate due to high taxes, to their property in an unfamiliar Florida location, Downtown Doral. The vendor, rbb Communications, was engaged to develop a marketing strategy to overcome this.

rbb Communications implemented a break-out strategy that involved creating a satirical "Unhappy New Yorkers" website featuring interactive tools and shareable content. This solution generated significant measurable impact, including 19.2K website visitors, 220K video views, 20MM media impressions, and 350 secured client meetings.

Codina Partners