Case Study: The Toro Company modernizes B2B commerce and equipment management with RBA Consulting

The Toro Company launches myTurf in 15+ languages with RBA Consulting

The Toro Company, a manufacturer in the turf and snow equipment industry, faced significant challenges with an outdated legacy web solution. This unsupported platform limited feature development and hindered the delivery of a modern user experience, creating a bottleneck for supporting commercial customers and scaling operations. To address this, Toro engaged RBA Consulting to design and build a new customer portal using the Sitecore platform.

RBA Consulting implemented a cutting-edge, multilingual extranet portal called myTurf. The solution featured eCommerce capabilities for parts ordering, service scheduling, and advanced fleet management tools. The launch in 2018 was met with overwhelmingly positive feedback, significantly enhancing user engagement and operational efficiency. The platform's success positioned Toro as an industry leader in digital transformation and earned them a spotlight at a Sitecore Symposium keynote.

The Toro Company