Case Study: Edina Realty delivers a modern mobile-first real estate experience with RBA Consulting

Edina Realty supports 500,000 property searches a day with RBA Consulting

Edina Realty, a division of Berkshire Hathaway, faced the challenge of an outdated online web platform that could not meet modern user expectations for a mobile-first, seamless digital experience. This lack of agility hindered their ability to serve customers and agents effectively. To address this, they partnered with RBA Consulting to envision a modern, cloud-based solution.

RBA Consulting implemented a comprehensive solution built on Microsoft Azure, utilizing a platform-as-a-service model. They created a responsive, mobile-first website with personalized user interactions integrated with Dynamics CRM. The partnership resulted in a transformative platform that now handles over 500,000 property searches and 250,000 page views daily, significantly improving customer engagement and operational efficiency for Edina Realty.

Edina Realty