Case Study: Caleres scales digital commerce with RBA Consulting and Sitecore on Azure

Caleres handles 200 million pageviews a month with RBA Consulting

Caleres, a major retail and consumer goods company, faced the challenge of a slow and outdated digital commerce platform. Their custom CMS and legacy systems required heavy IT involvement for minor updates, hindering their marketing agility and ability to respond to consumer demand. To modernize their approach, they partnered with RBA Consulting to implement a new Sitecore Experience Commerce platform on Microsoft Azure.

RBA Consulting delivered a scalable Sitecore solution on Azure PaaS, leveraging SXA for rapid development across Caleres' 15+ distinct brand sites. The solution included personalization based on buyer personas and integrated with their internal PIM system. This resulted in a platform that now seamlessly handles over 200 million monthly pageviews, improved conversion rates by 25%, and gave marketing teams autonomy to launch campaigns quickly without IT bottlenecks.

Caleres