Case Study: Baxter Credit Union boosts loan applications with RBA Consulting

Baxter Credit Union boosts loan applications 28% with RBA Consulting

Baxter Credit Union (BCU), a credit union with over 400,000 members, faced challenges in digital engagement due to slow release cycles and an underutilized Sitecore platform. They were unable to keep pace with consumer demands or capitalize on personalization and analytics to drive growth. BCU partnered with RBA Consulting to address these issues.

RBA Consulting migrated BCU's platform to Microsoft Azure's PaaS model, implemented a personalization roadmap using Sitecore analytics, and provided managed services. This solution streamlined operations and enabled tailored member experiences. The initiative resulted in a 28% increase in loan and mortgage applications, empowering BCU to better meet member needs and drive growth.

Baxter Credit Union