Case Study: Relaxo Achieves Higher Retention and Digital Billing Efficiency with RazorpayBillme

Repeat purchases unlocked with RazorpayBillme

Relaxo, India’s largest footwear manufacturer with 400+ stores and a strong online presence, needed a billing solution that could work seamlessly across different store formats, improve the shopping experience, support customer retention, and align with its sustainability goals. To address these needs, Relaxo turned to Razorpay and its RazorpayBillme digital billing solution.

RazorpayBillme helped Relaxo move from paper bills to digital billing across 400 stores, with 93–95% of bills now going digital and over 2,400 digital bills generated daily. Razorpay also enabled feedback collection, CRM-led multichannel campaigns, and personalized coupon distribution, helping Relaxo drive 10–12% repurchases, receive 1,100–1,200 reviews per month, and save more than 100 trees through paperless billing.

Relaxo

Kewal Dhar

Sr. General Manager