Case Study: PaisaBazaar accelerates mutual fund growth and cuts costs with Razorpay Subscriptions

PaisaBazaar accelerates growth while cutting costs with Razorpay Subscriptions

PaisaBazaar, a fintech platform offering mutual fund investments, struggled with slow, manual mandate collection through physical NACH. The process took around 30 days on average, had low registration success, and often led to customer drop-offs. To streamline recurring payments and disbursements, PaisaBazaar turned to Razorpay Subscriptions and Razorpay’s e-Mandate service.

With Razorpay, PaisaBazaar automated mandate registration via net banking, expanded bank support from 48 to 70, and cut registration costs by 70% per customer. The company also saw mandate registrations grow 22.24% month on month versus 8–10% previously, AUM per ticket size rise by 5%, and reconciliation improve through unique UTRs. Razorpay helped PaisaBazaar integrate in just 9 days, reduce manpower, and improve customer satisfaction, retention, and operational efficiency.

PaisaBazaar