Case Study: Oleum Cottage achieves 54% higher conversions with Razorpay Magic Checkout

Oleum Cottage’s 54% CR Rise with Magic Checkout

Oleum Cottage, a holistic skincare and haircare brand focused on healthy living and essential oil-infused formulations, wanted to offer a fast, Amazon-like shopping experience on its Shopify store. However, its lengthy checkout flow—taking 1.5 to 3 minutes per form—was causing frustration, abandoned carts, and lost sales.

To solve this, Oleum Cottage implemented Razorpay Magic Checkout, Razorpay’s one-click checkout solution, with auto-filled customer details and a much faster checkout experience. The result was a 5x faster checkout process and a 54% increase in conversion rates, significantly improving the brand’s online shopping experience and order performance.

Oleum Cottage

Kasturi D

Founder and CEO