Case Study: Nua Woman improves customer experience and scales recurring payments with Razorpay

Nua Woman Improves Customer Experience, Scales Business with Razorpay

Nua Woman, a direct-to-consumer women’s wellness brand founded in 2017, wanted to create a more personalized customer experience while solving a key challenge: making repeated purchases and recurring payments hassle-free for customers buying menstrual health products and related wellness solutions. The company needed a payment system that could support its subscription-style buying behavior and flexible customer preferences.

Razorpay Subscriptions provided the recurring payments infrastructure Nua Woman needed, enabling customizable plans, add-ons, pause/resume options, frequency choices, and mid-cycle upgrades or downgrades. With Razorpay, Nua Woman streamlined integration, improved customer convenience, and scaled its business over the last three years while continuing to focus on recurring revenue and customer experience.

Nua Woman

Abhishek Ramanathan

Chief Operating Officer