Case Study: Metalkart boosts prepaid orders by 55% with Razorpay Magic Checkout

Metalkart’s 55% Prepaid Boost a Razorpay Magic Checkout Transformation

Metalkart, a home decor and wall art brand founded in 2020, wanted to grow while supporting Indian artisans and expanding its reach. However, the company faced a major challenge with high Return-to-Origin (RTO) rates, especially on Cash on Delivery (COD) orders, which increased shipping, inventory, and operational costs and hurt margins.

Razorpay implemented Magic Checkout with COD RTO Intelligence to help Metalkart identify and reduce risky COD orders using factors like customer history, address accuracy, and pin code/IP risk signals. As a result, Metalkart reduced unfulfilled deliveries, improved operational efficiency, and saw a 55% increase in prepaid order share, strengthening cash flow and overall fulfillment performance.

Metalkart

Siddharth

Founder