Case Study: Marrow achieves 25x growth in reach with Razorpay’s enhanced payments experience

Marrow Achieves 25x Growth in Reach Using Razorpay’s Enhanced Payments Experience

Marrow, India’s leading online learning platform for medical students and doctors, needed a robust payment infrastructure to sell its curated NEET PG preparation bundles. The company wanted a seamless checkout experience that supported multiple payment modes, worked well in low-connectivity regions, and improved customer convenience across tier 2 and tier 3 cities. Razorpay provided the payments solution for Marrow.

Razorpay built a custom checkout for Marrow that stayed within the brand experience, auto-filled course details, and supported debit cards, credit cards, netbanking, wallets, and UPI. Razorpay also enabled Saved Cards and ATM+PIN payments to improve convenience and transaction success in low-network areas. As a result, Marrow saw transaction time drop by over 43%, retention rise to nearly 90%, customer reach increase by 37% in two months, top-line growth of 43% in one year, and overall growth reach 25x by August 2019.

Marrow

Siddhartha Dash

Vice President