Case Study: Sujatra boosts conversions with Razorpay Magic Checkout

Magic and Sujatra Transforming E-commerce Experiences Together

Sujatra, a fast-growing D2C fashion brand founded in 2015 and known for its curated sarees, kurtis, and other apparel, wanted to improve the shopping experience for customers. The company faced friction in its multi-step checkout flow and aimed to reduce cart abandonment by making the transaction journey faster and smoother. Vendor name: Razorpay, with its Magic Checkout solution for Shopify.

Razorpay implemented Magic, a one-click checkout solution that prefilled contact, shipping, and payment details to streamline Sujatra’s purchase process. The result was a checkout experience that was five times faster and drove a 15% increase in conversion rates, helping Sujatra improve customer satisfaction and boost sales.

Sujatra

Bedprakash Das

Co-founder