Case Study: Knitroot achieves 100% higher order conversion with Razorpay Magic Checkout

Knitroot Increases Order Conversion rate by 100% With Razorpay Magic Checkout

Knitroot, an Indian children’s textile brand founded in 2016–17, wanted to create a better online shopping experience for customers buying culturally themed baby garments. The company faced high cart abandonment, long account-creation forms, and a checkout flow that was not mobile-friendly, leading to frequent drop-offs.

Razorpay implemented Magic Checkout for Knitroot with a one-click activation on WooCommerce, enabling prefilled customer details and a faster, mobile-optimized checkout experience. As a result, Knitroot doubled its conversion rate, reduced cart abandonment by 100%, and helped customers complete checkout 5X faster within two months.

Knitroot

Mitali Somaiya

Knitroot