Case Study: Indclues achieves 300% higher order conversion with Razorpay Magic Checkout

Indclues Increases Order Conversion Rate by 300% with Razorpay Magic Checkout

Indclues, an eCommerce store based in West Bengal, India, sells mobile accessories like batteries, data cables, and chargers. As its Shopify store grew, the team struggled with a complicated, slow checkout flow and rising return-to-origin (RTO) rates from cash-on-delivery orders, which made the buying experience less seamless and increased operational costs. To solve this, they looked for a fast, secure checkout partner that could improve conversions and simplify the process.

Razorpay Magic Checkout was implemented as a one-click, no-code checkout solution on Shopify, with mobile-optimized UI, auto-prefilled customer details, and Smart COD/RTO intelligence to reduce risky COD orders. Razorpay Magic Checkout helped Indclues lower RTO and increase its order conversion rate by 300% within two months, while also making checkout 5x faster and improving revenue significantly.

Indclues

Gourab Saha

Founder