Case Study: Miraj Cinemas boosts retention by 12% with RazorpayBillme from Razorpay

How Miraj Cinemas Boosted Retention by 12% with RazorpayBillme

Miraj Cinemas, one of India’s growing multiplex chains with 230+ screens, wanted to move toward a digital-first customer experience while improving F&B revenue and customer engagement. To do this, it needed a partner that could integrate smoothly with its billing systems and help it better reach diverse audiences across regions, languages, and movie preferences.

Razorpay BillMe helped Miraj Cinemas implement paperless digital billing, customer profiling and segmentation, surveys, and CRM-driven auto-engagement for personalized marketing. With Razorpay BillMe, Miraj boosted retention by 12%, drove over ₹17 lakhs in revenue from a targeted campaign for Shaitaan, increased monthly F&B sales by 20x, and collected 12 lakh+ survey responses annually, with 89% of complaints resolved within 2 days.

Miraj Cinemas

Amit Sharma

Managing Director