Case Study: Electronics Company Reduces RTO Rates with Razorpay Magic Checkout

How an Electronics Company Reduced its Return to Origin Rate with Magic Checkout

Electronics Company, an eCommerce seller of electronics products, was struggling with exceptionally high return-to-origin (RTO) rates, especially on cash-on-delivery (COD) orders. This was hurting revenue, preventing the business from meeting monthly targets, and making growth difficult.

To address this, Electronics Company implemented Razorpay Magic Checkout, using features such as smart COD risk checks and RTO Protection. Razorpay Magic Checkout helped flag high-risk orders, disable COD for risky customers in real time, and absorb RTO-related shipping costs for approved COD orders that still returned, reducing RTO-related costs to zero and improving sales by lowering the number of high-risk orders.