Case Study: Goomo increases revenue by 22% with Razorpay Payment Links

Goomo increases revenue by 22% with Razorpay Payment Links

Goomo, an omnichannel travel-tech company launched in 2016, needed a scalable, low-effort payment solution to improve conversion in a notoriously high-abandonment industry. As a startup, it wanted to focus on its core product while finding an easier way to recover dropped-off customers and complete bookings, so it turned to Razorpay Payment Links.

Razorpay implemented Payment Links with a plug-and-play dashboard setup that Goomo’s telesales team could use to send customized payment links to customers, including time limits and executive names. Since adopting Razorpay Payment Links in November 2017, Goomo has seen customer conversions rise, with the product contributing about 15% of monthly revenue volume and driving a 20–22% incremental increase in revenue overall.

Goomo

Dhivya Ravi

Assistant General Manager