Case Study: GirOrganic boosts conversions with Razorpay Magic Checkout

GirOrganic Elevated Order Conversions by 11% with Razorpay Magic Checkout

GirOrganic is a family-run organic food brand from Surat, Gujarat, with over 30 years of farming heritage and an online business started in 2019. As its e-commerce presence grew, the company faced high checkout dropout rates because customers had to complete lengthy forms that took 1.5 to 3 minutes, especially frustrating for repeat buyers. To address this, GirOrganic turned to Razorpay and its Magic Checkout product.

Razorpay Magic Checkout streamlined the buying experience by prefilling key customer details such as contact, shipping, and payment information, removing much of the friction from checkout. This led to an 11% boost in order conversions for GirOrganic and significantly reduced cart abandonment, helping the brand improve its overall online sales performance.

GirOrganic

Nitin Ahir

Founder