Case Study: FreshToHome Improves Payment Experience and Boosts Revenue with Razorpay

FreshToHome Improves Payment Experience, Achieves Higher Revenues with Razorpay.

FreshToHome, an online livestock delivery company operating across 8 cities in India, struggled with payment capture and authorization issues that left customers thinking they had paid when the company had not received the funds. This caused revenue loss, refund hassles, and a decline in customer trust, prompting the team to look for a robust, easy-to-integrate payment gateway.

Razorpay implemented its Payment Gateway, including the Orders API, to map payment details to specific orders and track payment attempts so each order was paid only once. FreshToHome integrated the solution and went live in just 2 days, with 24-hour support helping resolve issues quickly. As a result, payment processing became hassle-free, refunds reduced significantly, and the team could refocus on growing the core business and improving the customer experience.

FreshToHome

Saurabh Odhyan

Head of Technology