Case Study: Berrylush reduces fraudulent COD orders with Razorpay Magic Checkout

Fraud-Free Bliss Berrylush x Razorpay Magic Checkout

Berrylush, a fast-growing Indian women’s western wear brand, partnered with Razorpay to address a rising challenge: many customers were choosing cash-on-delivery (COD), and some of those orders were fraudulent. The brand needed a way to distinguish genuine COD orders from risky ones while keeping checkout simple for shoppers.

Razorpay Magic Checkout solved this by analyzing transaction patterns, checking historical return-to-origin signals, and validating addresses for inaccuracies or gibberish before flagging high-risk orders and disabling COD. The result was a checkout flow that was five times faster, improved the customer experience, and helped Berrylush manage fraudulent orders more effectively.

Berrylush

Alok Paul

Co-founder