Case Study: Footwear Company boosts conversions and reduces RTO with Razorpay Magic Checkout

Footwear Company Supercharges its Online Shopping Experience with Razorpay Magic Checkout

Footwear Company, an eCommerce footwear brand, was struggling with a 65% cart abandonment rate, especially at the checkout stage. To win customer trust, it also offered COD, but that led to a high return-to-origin rate and rising operational challenges. The company turned to Razorpay and its Magic Checkout product to improve the online shopping experience.

With Razorpay Magic Checkout, Footwear Company enabled one-click checkout, making purchases up to 5x faster and reducing friction from long forms and account creation steps. Razorpay also helped the brand manage high-risk COD orders through real-time RTO intelligence and RTO Protection, bringing RTO-related costs to nearly zero. As a result, the brand saw a 25% increase in sales and a stronger, more trusted checkout experience.