Case Study: Cookd achieves a 46% reduction in RTO with Razorpay Magic Checkout

A Remarkable 46% Decline with Razorpay Magic Checkout!

Cookd, a culinary brand that sells recipe kits, faced a significant challenge with a high volume of Cash-on-Delivery (COD) orders. This payment method was causing a major issue with Return to Origin (RTO), which hurt their operational efficiency and increased costs. Approximately 70% of their orders were COD, which was the primary source of their RTO problems.

Cookd implemented Razorpay Magic Checkout to solve this. The solution used a COD Intelligence algorithm to assess the risk of RTO for each order and disabled COD for high-risk users, nudging them toward prepaid methods. This resulted in a remarkable 46% decline in their RTO rates and streamlined the checkout process, making it five times faster for customers.

Cookd

Gokulraj GK

Head of Growth & Marketing