Case Study: FAE Beauty reduces RTO by 33% with Razorpay Magic Checkout

33% Less RTO FAE Beauty’s Magic Checkout Triumph

FAE Beauty, a beauty brand focused on inclusive and authentic products, faced a major operational challenge with high Cash-on-Delivery-related Return to Origin (RTO) rates and a slow, cumbersome checkout process. The brand’s checkout flow reportedly took customers 1.5 to 3 minutes to complete, creating friction in the buying journey.

To solve this, FAE Beauty implemented Razorpay’s Magic Checkout, which used COD RTO Intelligence to assess order risk, disable COD for high-risk orders, and provide insights to block problematic pin codes or IPs. Razorpay’s Magic Checkout also prefilled shopper details to speed up checkout by up to 5x, helping FAE Beauty achieve a 33.3% reduction in RTO rates while improving operational efficiency and customer experience.

FAE Beauty

Karishma Kewalramani

Founder