Case Study: Viviscal rebuilds brand trust and boosts sales with Razorfish

Viviscal lifts retail sales 32% with Razorfish

The customer Viviscal, a brand addressing women's hair loss, faced the challenge of low brand awareness and a reliance on direct-response TV advertising. They needed a rebranding strategy to position themselves as a trusted and effective solution in an emotionally resonant way. The vendor Razorfish was engaged to help transform their approach.

Razorfish's solution was to build a new 360 campaign around the authentic stories of real Viviscal users, which were gathered through interviews. This involved featuring these women in TV commercials, digital displays, print ads, and social media to create an emotionally powerful and relatable connection. The results for Viviscal were significant, including a 32% lift in retail sales, a 63% increase in sales call volume, and a 77% increase in website subscriptions.

Viviscal