Case Study: Trojan becomes the #1 sexual health brand on TikTok with Razorfish

Trojan grows to 120M TikTok views and 600k followers with Razorfish

The customer Trojan, a condom brand, faced the challenge of becoming relevant with Gen Z and Millennials on TikTok to build a mega following organically and make condoms cool again. To achieve this, they partnered with the vendor Razorfish and its Creator Colab service.

Razorfish implemented an organic TikTok strategy centered on authentic creator-led community engagement, infusing the brand into conversations about sex, relationships, and pop culture. This solution made Trojan the #1 sexual health brand on TikTok, garnering 120M total views and 600k followers without any media spend. A product launch inspired by the community sold out on Amazon in two hours and led to a 165% increase in organic web traffic.

Trojan