Case Study: Stellantis boosts sales with Razorfish’s personalized private offers

Stellantis boosts sales 117% with Razorfish

Razorfish partnered with Stellantis, an automotive manufacturer, to address a challenge with customer relationship management (CRM) and car incentives. The customer wanted to move away from generic, profit-focused promotions that felt impersonal, aiming instead to cultivate a more premium and personalized experience for car shoppers on their digital platforms.

The solution was a "Private Offer" program, a system built by Razorfish that used real-time data and shopper behavior to deliver 1:1 incentives. This approach presented offers as exclusive "bonus cash allowances" using smart targeting, subtle presentation, and location-based relevance. The results were significant, with Razorfish helping Stellantis achieve a 117% lift in sales, serve over 300,000 private offers, and increase first-party data awareness.

Stellantis