Case Study: Porsche electrifies launch events with Razorfish

Porsche drives 4.5M video views with Razorfish

Porsche, the automotive manufacturer, sought an unforgettable launch event for its first-ever electric vehicles, the E-performance line. The challenge was to generate significant buzz and highlight the innovative nature of these new cars. They partnered with the vendor Razorfish, specifically its Second Story team, to create a unique technological experience.

Razorfish designed and implemented "Engine Notes," a one-of-a-kind concert event. Their solution involved mounting custom visual displays to Porsche Panamera spoilers, which were then driven in real-time by musician Dave Navarro's live guitar signal, turning the cars into a responsive musical canvas. This cutting-edge solution resulted in 250 test drives at the event, 4.5 million video views, and 10 million press impressions within a week, successfully creating massive noise for the launch.

Porsche