Case Study: Pantone helps designers capture and match real-world colors with Razorfish’s Pantone Studio

Pantone puts 10,000 colors in designers’ pockets with Razorfish

Pantone, a provider of color systems for designers, faced the challenge of staying relevant with a new generation of digital-focused creators. They needed a way to help designers capture color in their daily lives and integrate it into their workflow. The vendor, Razorfish, was engaged to address this.

Razorfish developed the Pantone Studio app, a mobile solution that allows users to sample colors from the real world via their phone's camera and automatically match them to Pantone's library of over 10,000 colors. The app also provided tools for exploring color trends and sharing creations. This solution revolutionized the color discovery process for designers, acting as a portable eyedropper and simplifying collaboration. The work by Razorfish was recognized with several industry awards, including a Cannes Lion Bronze.

Pantone