Case Study: Orangetheory Fitness boosts digital engagement and bookings with Razorfish

Orangetheory Fitness books 45K more classes with Razorfish

The customer Orangetheory Fitness, a fast-growing fitness franchise, faced the challenge of expanding its digital presence to better engage current members and target potential customers beyond its physical studios. To address this, vendor Razorfish utilized the Adobe MarTech Stack to help completely transform the brand's digital experiences.

Razorfish implemented a comprehensive solution that included redesigning the Orangetheory.com website for a more intuitive user flow and launching a personalized, data-driven campaign called Data Beats. This allowed the brand to quickly adapt during the COVID-19 pandemic by creating a microsite for at-home workouts in just one day. The results were significant, including an 83% higher lead generation rate, 45,000 additional classes booked during the week of launch, and a 97% class attendance rate.

Orangetheory Fitness