Case Study: INFINITI launches the QX80 in spectacular style with Razorfish

Infiniti boosts share rate 341% with Razorfish

The luxury automaker Infiniti faced the challenge of launching its new QX80 flagship SUV in a fiercely competitive market. They needed a premium and surprising reveal that would stand out from typical auto show introductions. To achieve this, they partnered with the digital agency Razorfish.

Razorfish executed a breathtaking solution by revealing the vehicle 100 stories above Manhattan on the highest Skydeck in the Western Hemisphere, an effort many initially thought impossible. The agency also built three immersive installations to showcase the QX80's innovations. The results for Infiniti were significant, with Razorfish delivering a 341% boost in share rate and an 11M+ reach through dedicated influencer efforts.

Infiniti