Case Study: First Hawaiian Bank boosts brand awareness and customer engagement with Razorfish

First Hawaiian Bank lifts brand awareness 8.8% with Razorfish

The customer, First Hawaiian Bank, faced the challenge of breaking perceptions and creating a sense of belonging for a diverse local audience. They partnered with the vendor Razorfish to launch a fresh campaign that could authentically connect with everyone in Hawaii, from grandparents to new graduates, and show the bank understands life in the islands.

Razorfish developed a campaign built on the bank's "It All Starts With Yes" platform, using local talent and insights to ensure authenticity. The solution successfully showed how the bank helps bring customers' dreams to life. The results were significant, including a 12% over ad attention index, an 8.8% lift in brand awareness on TV, a 244 ad interaction index, a 55% increase in search volume on savings terms, and a 15% drop in cost-per-app start.

First Hawaiian Bank