Case Study: Dove achieves more inclusive beauty representation with Razorfish’s Project #ShowUs

Dove inspires 73% of women with Project #ShowUs alongside Razorfish

The customer Dove faced the systemic challenge of women and non-binary individuals feeling unrepresented and constrained by unrealistic beauty stereotypes in media imagery. To address this, Dove partnered with vendor Razorfish to create a purpose-driven initiative.

Razorfish facilitated a partnership to create Project #ShowUs, the world's largest stock photo library created by women and non-binary individuals. They launched a global 360-campaign to drive awareness and adoption. The results were significant, with over 2,500 companies using the images and 80% of the collection being downloaded in 60 countries. The project also earned 40 accolades and led to a notable increase in Dove's brand health metrics.

Dove