Case Study: Coca-Cola brings its brand story to life with Razorfish's immersive World of Coca-Cola experience

Coca-Cola draws 1.2M annual visitors with Razorfish's immersive World of Coca-Cola experience

The customer Coca-Cola faced the challenge of creating an immersive brand attraction that told their iconic story without revealing the soda's secret formula. They partnered with the vendor Razorfish, specifically its Second Story division, to develop this themed experience.

Razorfish implemented a solution featuring 12 interactive experiences that used cutting-edge technology like face detection and full-body gaming to engage guests. This approach successfully turned the brand's mythology into a popular attraction. The result was that The Vault exhibit became a major highlight, contributing to the World of Coca-Cola drawing over 1.2 million annual visitors.

Coca-Cola