Case Study: Cadillac boosts younger consumer engagement with Razorfish

Cadillac boosts sales 19% and positive sentiment 20% with Razorfish

Razorfish partnered with Cadillac to address the challenge of an aging customer base and redundant marketing messaging. The iconic automotive brand needed to shift the conversation and reconnect with a younger, more diverse audience.

The solution involved a comprehensive reimagining of the brand centered on its legacy of success. Razorfish created a major Oscars campaign with television spots, influencer partnerships, and innovative digital launches for new models, including virtual reality experiences and artistic social media teasers. This work by Razorfish transformed brand sentiment, driving a 20% sales increase, a 65% rise in site traffic, and significantly more positive online conversation.

Cadillac