Case Study: Bath & Body Works boosts social sales with Razorfish

Bath & Body Works drives 7.2M impressions with Razorfish on TikTok LIVE

The customer, Bath & Body Works, faced the challenge of marketing its fragrances on a digital platform where customers could not smell the products. They partnered with the vendor Razorfish to create an engaging social media strategy for their Total Body Care Sale.

Razorfish designed and executed one of Bath & Body Works' first TikTok Live shopping events. The two-hour livestream, hosted by an influencer and a brand lead, used storytelling and live demonstrations to make scents feel real. The solution by Razorfish was highly successful, generating 7.2 million impressions, 110K views, and $9.4K in sales, far exceeding its benchmark and setting a new standard for digital fragrance marketing.

Bath & Body Works