Case Study: Bank of the West drives record new-account growth with Razorfish

Bank of the West beats sales goal by 139% with Razorfish

The customer, Bank of the West, faced the challenge of standing out in a highly competitive California banking market where it held only a 1% share against legacy competitors. To capture a greater portion of the millennial market, which prefers brands with a purpose, it partnered with the vendor Razorfish to launch and promote its "1% for the Planet" checking account.

Razorfish implemented a full-funnel, omnichannel solution that prioritized climate action messaging and hyper-targeted eco-conscious consumers. This strategy resulted in the most successful retail product launch in the bank's history, achieving 139% of its sales goal. The vendor's work also drove a +29% lift in aided awareness and a 65% improvement in cost-per-completed application, with the new account making up over 25% of all new checking account openings.

Bank of The West