Case Study: HESTI streamlines sales and field work with Raynet CRM

HESTI Raynet streamlined the work of 35 wales representatives

HESTI, a key player in the heavy-duty vehicle market in the Czech Republic and Europe, had been using an outdated CRM system since 2007. Over time, it lost important capabilities such as analytics, deal tracking, and mobile access, which became especially problematic when the 35-person sales team received tablets for field work.

HESTI switched to Raynet CRM, giving sales reps a clear, intuitive tool with a mobile app and giving management access to up-to-date sales funnel analytics. With Raynet, the team can track business cases more effectively, access full customer history and technical documents, and work more efficiently in the field, while leadership now has better data for strategic decisions.

HESTI

Ondřej Bláha

Product Manager