Case Study: Philips gains real-time sales visibility with Raynet CRM

Philips From excel chaos to perfect overview in Raynet

Philips, the global technology company, was struggling to manage customer and deal data in Excel across its professional dental care division. Tracking business cases, analyzing sales performance, and preparing strategy materials took too long, and insights were often outdated by the time they were ready. To solve this, Philips turned to Raynet CRM, looking for a simple, flexible, and user-friendly system with consolidated data and strong analytics.

With Raynet, Philips gained a real-time overview of clients, deals, and the sales pipeline. Sales reps can now pull analyses in just a few clicks, quickly identify where regions or deals are stagnating, and use accurate data to plan next steps. Raynet also helped unify and automate internal processes, integrate data from other systems, and speed up decision-making, creating a daily tool the team says they can’t imagine working without.

Philips

Nikol Veles

Senior Marketing Manager CEE & CZ/SK