Case Study: YWCA Retirement Fund strengthens its brand and website with Raygun

YWCA Retirement Fund modernizes its brand with Raygun

The YWCA Retirement Fund, one of the nation's oldest retirement funds, was struggling to communicate and connect with its community and was often mistaken for a vendor. The fund partnered with Raygun for assistance with brand-driven marketing and communications to address this challenge.

Raygun designed an elegant brand identity system that uplifts the fund’s legacy and provides flexibility for growth. The solution included a new website to better serve administrators and employees with targeted messages and resources. Raygun continues to work with the fund to extend its brand.

YWCA Retirement Fund