Case Study: connectED empowers foster youth with Raygun branding

Connected creates a vibrant brand identity for foster youth with Raygun

Raygun partnered with connectED, a program under BCFS Health & Human Services dedicated to improving life outcomes for foster youth. The challenge was to create a brand identity that would honor the journeys of the young adults in the program while reflecting the energy and passion of the connectED team itself.

The solution from Raygun was a vibrant visual identity centered on an iconmark featuring two interlocking C's, which symbolizes the strong link between mentors and youth. The design incorporated lively colors and typography to mirror the hope of the participants. Raygun delivered this new branding across various materials, including tote bags and social graphics, to empower the program's communication.

Connected