Case Study: The Brick House Bakery achieves increased sales and standout customer engagement with Raydiant

With Raydiant, This Bakery’s Business Has Never Been Sweeter

The Brick House Bakery, a Cobleskill, NY café-deli-ice cream shop founded by Vincent Zaba, struggled with static chalkboard menus and standing out in a small rural market. To solve this, the bakery adopted Raydiant digital signage—installing multiple Raydiant screens and using the integrated PosterMyWall design tools to create high-impact, animated menu boards and promotional displays.

Raydiant’s cloud-based platform gave the bakery seven screens (five dedicated digital menu boards, plus welcome and smoothie displays), easy remote scheduling and updates, and template-driven promotional content. The result: faster menu changes, higher engagement from passersby and customers, and measurable sales boosts—new items like fried onion petals and BLT sandwiches sold out after being featured—and the business grew from four to seven Raydiant screens within five years.

The Brick House Bakery

Vincent Zaba

Owner and CEO