Case Study: Unilever achieves 42% average sales lift with Raydiant Smart Shelves

Unilever Averages 42% Sales Lift With Raydiant’ s Smart Shelves & Beauty Product And Brand Education Content

Unilever (Dove) was struggling to stand out in a crowded mass‑retail beauty aisle where rich brand storytelling is often lost at the point of sale. To connect shoppers with Dove’s message and drive purchase consideration, Unilever partnered with Raydiant to deploy Raydiant Shop’s Retail Experience platform — a lift‑and‑learn smart shelf end cap with a touchscreen, sensors and attention‑grabbing acrylic wrap at Giant stores.

Raydiant’s interactive smart‑shelf solution delivered product information the moment shoppers picked up items, cross‑promoted complementary SKUs and drove engagement via touch content and QR codes. The results for Unilever were significant: an average 42% sales lift overall, a 41% increase in items per basket, a 112% lift for deodorants (full assortment), and QR codes driving 5–10x the scanning and engagement of traditional displays — all achieved with Raydiant’s platform.

Unilever

Christina DiPietro

Team Lead