Case Study: First Bank achieves stronger customer engagement and local community support with Raydiant

This Bank Uses Raydiant to Engage Customers and Support Local Communities, with Interest

First Bank, a family-owned bank with more than 80 branches across the Midwest and West Coast, needed a way to better engage customers in branch, promote products and local small businesses, and streamline time-consuming marketing tasks. To solve these challenges the bank deployed Raydiant digital signage—including Raydiant devices and apps like PosterMyWall and News—to replace paper posters and create vibrant in-branch content.

Raydiant rolled out screens in 60 locations (with plans to expand to all 80+ branches), delivering crisp HD/4K displays, drag-and-drop templates that save the small marketing team hours, and reliable offline playback backed by Raydiant’s 99.95% uptime and support. The solution cut printing costs, made it easier to promote IRAs, mortgages and local businesses, and helped reduce perceived wait times by up to 35%, while enabling First Bank to delegate signage creation and scale community-focused campaigns.

First Bank

Tim Randazzo

Creative Director