Case Study: Nestlé Purina achieves 27% sales lift with Raydiant

The Largest Deployment of Product-Aware Digital Displays in Grocery and Pets

Nestlé Purina faced a crowded, high‑margin pet category and needed a way to stand out in-store, educate shoppers, and drive omnichannel conversion without forcing app downloads or interrupting the shopping experience. To address this, Purina partnered with Raydiant to deploy its computer‑vision powered "lift‑and‑learn" interactive retail displays and QR/AR integrations for campaigns like the Purina ONE 28‑Day Challenge.

Raydiant’s displays detect when shoppers pick up a product and instantly show rich product content and mobile/AR paths for continued engagement, enabling cookieing and retargeting after the visit. The program engages about 75,000 shoppers per month, delivered a $0.19 cost‑per‑interaction (76.6% below the cited $0.81 online CPC), produced a 27% sales lift versus non‑Raydiant stores, and revealed planogram insights (edges of end caps drove ~50% more engagement) that Purina uses to optimize merchandising.

Nestlé Purina

Kenneth Endermuhle

Manager of Shopper Innovation & Experience