Case Study: Macy’s achieves higher shopper engagement and omnichannel sales with Raydiant

Revolutionizing the Fragrance Counter to Bring the Best Digital and Physical Marketing

Macy’s faced a merchandising challenge: customers shop for fragrance by scent online, but in-store displays were organized by brand, making discovery and conversion harder. Raydiant partnered with Macy’s to deploy an interactive Fragrance Bar using high‑visibility digital displays and experiential in‑store content that tie into Macy’s Fragrance Quiz and Mobile App to better educate and engage shoppers.

Raydiant’s solution launches product splash pages, videos, ratings and QR‑enabled loyalty actions the moment a bottle or tester is picked up, merchandising six scent categories (five brands each) and bridging in‑store behavior with ecommerce. The Fragrance Bar is now in more than 30 of Macy’s top doors, driving measurable shopper engagement, mobile loyalty adoption and sales lift (tracked via Perch), and earning press coverage and industry awards—outcomes attributed to Raydiant’s implementation.

Macy’s

Nata Dvir

SVP / GM of Beauty