Case Study: The Gaddis Group achieves increased revenue and effortless digital signage deployments with Raydiant

Raydiant Reseller Calls Experience Platform an “Easy Sell” for Businesses

The Gaddis Group, a comprehensive IT services provider with offices in West Virginia and Alabama, wanted to expand its offerings to include digital signage and in‑location customer experience tools. In early 2019 they became a reseller of Raydiant, choosing Raydiant’s secure, web‑based Experience Platform (including the plug‑and‑play ScreenRay device and integrated apps) to provide clients with easy-to-manage digital signage and related services.

As a Raydiant reseller, The Gaddis Group deployed Raydiant to convert static signs into digital menu boards and launch solutions across sectors like restaurants, salons, medical offices, and dealerships—bringing on new customers quickly (one owner was updating menus within 15 minutes). Raydiant’s frequent feature updates, strong reseller support and 99.5% uptime made the platform an “easy sell,” helping Gaddis create a new recurring revenue stream and broaden its competitive product line.

The Gaddis Group

John Gaddis

President and CEO